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NFL Playoff Concert Series
Fueled by the insight that viewership of the NFL Playoffs was at an all time high, FedEx invited 12 up-and-coming TikTok artists, many of whom are unsigned, the chance to perform for a massive number of viewers in its new campaign 'FedEx NFL Playoffs Concert Series.' Initially, each artist received invitations, highlighting FedEx's new photo delivery feature, Picture Proof of Delivery. Following the invites, the brand showcased the artists as they prepared for their upcoming performances, which were streamed live on TikTok during halftime at each Playoff game.
Influencers: @harrymackoffical, @henryjplatt, @gracekellymusic, @kirinandnivi, @blakerouse, @lindeylomis, @timalikesmusic, @geeisforganster, @itscarelessvibez, @newhavenband, @keilam222, @sophietruax