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For the Love
As the home of all thing’s basketball, Footlocker wanted to give fans something to not only cheer about, but to participate in while their beloved game was on hold due to the Covid Pandemic. Our solution was to partner with artist Temi Coker to create a 3D projection mapped court that became a live canvas on Twitch. With everything taking place in a livestream, participants could use Twitch to influence the on-court artwork, display their tweets and reactions live on court and interact with our line-up of influencer contestants as they competed in slam dunk contests, games of HORSE and 1 on 1 matchups. The events unfolded over 3 days and gave basketball fans back the one thing they’d been missing the most. Their game.
Influencers: @temi.coker, @chiney, @jahswish, @filayyyy, @brittneyelena, @everybody_hatechriss, @olivertwst_, @stephaniae, @ecambage, @cashnasty @bonecollector6
Endless World of Airmax
To prove that we were the Air Max experts, we created The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides. Matching the constant evolution of the Air Max, the hub served as an ever-evolving platform, hosting events such as livestreamed art sessions, Air Max Trivia, an Air Max fantasy bracket, hidden prizes, and more over a 22-week period. All while updating sneaker enthusiasts on Foot Locker's available product and linking directly to e-comm. Throughout this activity, a team of 3D hand-drawn illustrators, typographers and graphic designers constantly changed the visuals within the experience in real time to keep it exciting - even for return visitors.
We drove consumers to the experience via the organic reach of Foot Locker and influencer partners social channels where credibility for sneakerhead content was highest. Earned media from tech and sneaker focused publishers further amplified the effort.
Influencers: @atothebed, @DCyoungfly, @girlonkicks, @brennzolorenzo, @melissachanel, @paperfrank, @mcflyy