CREATOR PARTNERSHIPS DIRECTOR
About
Clients
Email
©2024 Mag-Ex
Over the course of the last 9 years Lucy Bennett founded, built and lead BBDO NY’s internal influencer offering: The Creator Program, activating thousands of creators across hundreds of campaigns for their distinguished roster of clients.
As a one-woman-team, Lucy single handedly developed the agency’s strategic approach, comprehensive process and guiding principles for activating creators, all while managing the day to day campaigns, from identification, to contracting, to content creation supervision and reporting.
Lucy’s strengths lie in creatively integrating influencers into the seeds of the “big idea”, recognizing that the most effective work comes from a social first approach that gives creators room to do what they do best and create ads that don’t feel like ads.